EST. 2020


We are so excited you're here! Luxe Beauty Bar has our heart and soul in it, and we worked ridiculously hard to make it a reality!

We are Annie and Ashley, owners and stylists at Luxe Beauty Bar. Our dream for LBB is to be the environment you can walk into and instantly feel welcome and confident knowing we will help you achieve your perfect hair. We want you to sit in any one of our chairs and trust us to give you hair worthy of Pinterest.

We believe 110% in education! We have invested thousands in our own education with no intention to stop. Between the two of us, we have studied under some of the biggest names in the industry such as Britt Seva, Gina Bianca, Dawn Bradley, Jamie Sea and Michelle Senor. We both are Mastermind Certified, and members of Thrivers Society. The best part is that we can share what we already know to the stylists that join our team, and provide them with an amazing education above and beyond what they find elsewhere.

Are you wondering how we joined forces to open Luxe Beauty Bar? After working together at our first salon, we instantly became friends (actually, we are often confused as sisters). We both became independent stylists next door to each other for the last 5 years. We both knew we wanted to own a salon, and we know that we had so much to give to other stylists with our passion and knowledge. We found we work better together. Our strength and weaknesses mesh so well, it's actually a little freaky. And along came LBB..

We can't wait for you to step inside our salon, our little beauty haven. Enjoy a cup of coffee, a luxurious head massage, and the pampering you need, while we give you amazing hair!

xo, Annie + Ashley

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Hey, ya’ll! I am so excited to welcome you into our home away from home, Luxe Beauty Bar. Both Ashley and I worked our butts off to be where we are and we know we wouldn't be here without you!


I am so freaking passionate about this industry. I believe, by being half of the brains behind LBB, it makes me responsible to educate other stylists, to make my clients feel confident when they leave the salon, and to create the perfect space to relax and escape. Working as an independent contractor for the past 5 years, taking classes across the country, and working on myself professionally and personally made me realize how much I would love to help other stylists. Luxe is the perfect environment to do so! I can't wait to work with them behind the scenes as well as behind the chair. I strive to be supportive and open to new ideas every stylist brings to the table. I can’t wait to share my knowledge as well as many laughs along the way!


Growing up in a small town always had me dreaming of luxury life in California but also makes me appreciate the small things life blesses us with. I live for design, travel, my career, and of course my puppy. Between beautiful international trips to Barcelona and Venice to memorable road trips to Tennessee and Florida, you can often hear me chatting away about the next landmark! Quiet weekends consists of exploring the outdoors with my boyfriend of 5 years, Dave, and our puppy Boss. Between card games by the bonfire, old-fashioneds at random Wisconsin supper clubs, and bands with our friends on Saturday night,  we are always down to have a good time. I will always dream about being a snowbird and traveling south when the time is right, but for now, my heart belongs at LBB in good old Manitowoc. 

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Hey friend! I’m Ashley, co-owner of LBB, and passionate stylist!  


They say if you are doing what you love, you don’t work a day in your life. Cliche or not, I 100% believe this.  When you sit in my chair, I hope you feel the love I have for creating gorgeous hair and making you feel incredible.  Whether you’re in for a 15-minute eyebrow shaping or a 3-hour color appointment, I want you to leave feeling important and beautiful.  


We decided to open LBB because we have so much to give!  Through years of trials, errors, and successes, we found what works, and truly believe when you see any stylist at LBB, you will be given top-notch service beginning to end.  We are creating a team that has the same values Annie and I started with, and we are building together. I’m so looking forward to meeting you! 


You can find me outside of the salon hanging at home with my husband, my kids, and our small zoo.  We live in the woods, and there’s seriously no place like home.  I actually find ‘homebody’ to be a very endearing term!  We enjoy being outdoors, campfires & s'mores, and old fashions on Fridays.  Don't think that we don't like a good road trip somewhere though, you can take me back to the mountains in Colorado or the beaches of The Outer Banks anytime! 


I hope you choose LBB as the salon you trust with your hair goals because it’s a building brimming full of knowledge and passion, and we would love to have you!

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Hey there everyone! My name is Nicole.

I am a new graduate of Empire Beauty School in Green Bay as of June 2022. I am about to be turning 30 and going back to school for cosmetology has been a dream of mine for years, that I have finally made come true! Can't have any regrets in life, right? I am extremely excited to be Luxe's first assistant stylist! What drew me to Luxe was their strong emphasis on continued education and growth as a stylist (they seemed like a pretty fun looking group too, which makes a work day so much better). I love cutting hair and doing special occasion styles, and I cannot wait to dive more into all there is to learn about hair coloring/blonding services. I am very passionate about creating a positive and relaxing experience for every client who sits in my chair.

I am a local from T'Rivers. When I am not at work, you can pretty much catch me lounging in my big backyard with my 2 dogs and husband. We truly are those crazy dog people that treat them like our children. I love getting outdoors (except in Winter) and would love to go on vacations all the time, if the pocketbook would allow it.

I can't wait for my journey at Luxe, and am truly excited to meet and get to know each and every one of you!

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Hey y’all, I’m Amber!



In 2020 I graduated from The Salon Professional Academy in Appleton. I was super lucky to have met Ashley and Annie before I finished school. Aly(my best friend) and I decided to take a leap of faith and join two other best friends in their dream of opening LBB! In only a short year I have found my passion in lived-in color, blonding and extensions. 



When I’m not behind the chair, you can find me at the dog park! I have a very energetic 2 year old Husky,  who loves to keep me busy. I’m always down to try new places to eat, see live music or simply enjoying the great outdoors. However, I do love a good movie and a nap!


I’m sure the future will be packed full of amazing new education, growth and of course lots of fun! I can’t wait for you to meet our amazing LBB family!

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Hello all!


I’m Liz, salon coordinator at Luxe Beauty Bar. 


As a wife and mother of 3, I understand the importance of having a magical salon experience. I know how excited I get at my own appointments, knowing I’ll be walking out feeling beautiful and refreshed. Although I won’t be the one styling your hair, I’ll be the team’s back up and support to ensure your time getting pampered is relaxing and everything you’ve ever dreamed of. 


In my downtime, I enjoy trying new recipes, browsing second-hand shops, hitting up wine bars and vineyards, and singing with my band, Nettle Hill.


I am so incredibly grateful to be a part of this amazingly talented group of salon professionals. I look forward to meeting all of you.

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Hey everyone! I’m so happy you’re here!

My name is Mariah and I’m a recent graduate from the Salon Professional Academy in Appleton. I am so thrilled to start this journey as a growing stylist with this amazing group of strong and supportive women. I have a very strong passion for helping people, and my ultimate goal is to make you feel beautiful and confident within yourself!

The services I’m most passionate about include blonding, dimensional, and all-over color. However, if you put me up to a task, I will find every way to make it happen and give you exactly what you’re looking for!

When I’m not behind the chair, I love spending time with my friends and going home up north to see my family and go to our lake house. I’m so excited to see where this journey takes me and I can’t wait to see you in my chair!

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Hey everyone! I’m Abby, Salon Coordinator here at Luxe!

It has been my dream to be a makeup artist & hairstylist my whole life, and I am currently enrolled at Empire Beauty School in Green Bay! (yes, the same one as Nicole)  I can't wait to learn all things in the beauty industry, especially since watching the stylists at Luxe over the last year.  Once I graduate, I plan on doing the Luxe Assistant Program to further perfect my craft. 

When I’m not at the salon you can find me going to drift events with my boyfriend, relaxing, & self-care days of course!

I’m incredibly grateful for this opportunity to be here at Luxe, to learn & grow in the industry I’ve dreamed of being in. I can’t wait to meet you all!