10 Reasons your Curls Aren’t Holding

You spend time curling your hair, only to watch those bouncy waves fall flat before you even leave the house. Whether you’re prepping for a big night out or just want your everyday curls to last, getting them to stay put can be a struggle. But don’t worry — we’ve got the answers. Here are 10 common reasons your curls aren’t lasting, plus what to do instead.

1. You’re Curling Damp Hair

Never curl your hair when it’s even slightly damp. The water interferes with the heat’s ability to shape the hair, and it can actually cause damage. Make sure your hair is 100% dry for the best results and longest-lasting curls.

2. You’re Using Sections That Are Too Big

If your sections are too large, heat won’t distribute evenly. That means part of the strand curls… and part falls flat. Stick to smaller, more manageable sections to get a uniform, longer-lasting curl.

3. You’re Skipping Heat Protection

Believe it or not, a good heat protectant can actually help your curls hold! Many formulas include styling polymers that activate with heat to lock in shape. Plus, it keeps your hair healthy — win-win.

4. You’re Curling in the Wrong Direction

Curling every piece in the same direction or going against your natural hair pattern can lead to flat or awkward-looking waves. Alternate directions for a more natural look and longer-lasting texture.

5. You’re Using Too Much Product

More product doesn’t mean better hold. In fact, overdoing it can weigh hair down and make it too slippery to curl. Stick to lightweight, buildable products and avoid layering too many at once.

6. You’re Not Using a Texture Spray

Curls need grip — especially if you have clean, fine, or slippery hair. A texture spray adds just the right amount of grit to help your hair hold onto the curl without getting crunchy.

7. You’re Using the Wrong Barrel Size

Using the wrong curling iron barrel for your hair length and texture can make or break your style. If your hair is short or fine, a large barrel won’t give it enough shape. For long hair, too small of a barrel may leave curls overly tight and prone to dropping.

8. Your Curling Iron Is Dirty

Buildup from products like hairspray or oils can create sticky, uneven hot spots on your tool. This not only damages your hair but can also prevent it from curling properly. Clean your hot tools regularly for even heat and better results.

9. You’re Not Smoothing Sections Before Curling

Frizz, tangles, or bumps in your section will get set into the curl — and not in a good way. Smooth each section with a brush or comb before curling to ensure the best shape and hold.

10. You’re Touching Your Hair Before It Cools

This is a big one! The heat shapes the curl, but the cool-down is what locks it in. If you run your fingers through it too soon, you’re loosening the curl before it’s fully set. Let curls cool completely — or better yet, pin them up while cooling — for extra hold.